Advertising mind games Part 2

In continuation of the previous blog post this example, received as a fax, has the same elements of deceptive advertising, however it is worse. This one has the "friend" endorsement and USA Today, a neutral third party. I am not sure whether USA today actually posted this article (I doubt it) Its a fake, but the double endorsement is powerful.
Thankfuly I have no plans to go to Cancun, and I figured out the slimy trick.
Update see this post