Besides for the clean layout and slick checkout, I get this in my shipment confirmation email...
Your CDs have been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make
sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CDs into the finest gold-lined box that money
We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved "Bon Voyage!" to your package, on its way to you, in
our private CD Baby jet on this day, Monday, March 31st.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as "Customer of the Year." We're all
exhausted but can't wait for you to come back to CDBABY.COM!!
Thank you, thank you, thank you!
Derek Sivers, president, CD Baby
the little store with the best new independent music
http://cdbaby.com firstname.lastname@example.org (503)595-3000
Call it cheesy, classy, or just weird, I liked it!
More so because it shows that I purchased my CD's from a human. That matters.